1. Play music
Music can be an incredibly powerful tool in making your retail customer experience shine. It can create an atmosphere that draws people in from outside and can also really convey who you are as a brand, so take time to consider which kind of music works best for your style and the kind of customers you want to attract. The right music can increase customer dwell time, encouraging them to spend more time browsing.
Another often not considered benefit of music to help with making customers feel at ease, is that it allows them a bit of privacy, especially in smaller retail units. They may feel more comfortable commenting to each other about the products and feel less like they are being observed by staff that are eager to make a sale. Feeling more comfortable whilst browsing can lead to spending more time looking around and a greater chance they’ll find something they want to purchase. An added bonus is that queues never seem as long if there’s some energetic music to distract you!