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World Cup

It’s safe to say this year’s World Cup isn’t your traditional competition. Having a seasonal shift from Summer to Winter, then adding in less desirable kick off times means that the hype ahead of the sporting event feels slightly different this year. But there’s still plenty to look forward to! ­­­­­

Our survey*, conducted with 500 UK participants over the age of 18, looks at how sport lovers will watch the World Cup this year and how their viewing habits could impact your hospitality-based business. Let’s take a deep dive into the stats and see what you can do to make sure this World Cup is a successful one.

­85% of people will be watching the Men’s Football World Cup this year.

66.4% of people would be more inclined to watch games at a pub or bar if a special promotion or themed event were to occur at venues.

Of those who said they would go to a pub or bar to watch the World Cup in our multiple-choice question, 58.8% said that they would go to socialise, 57.4% said they would be meeting friends and family. The atmosphere also had a big part to play with 60.3% saying they would visit a pub or bar for this reason.

­94% of people believe pubs and bars will provide a lively and engaging atmosphere during the World Cup.

It’s worth mentioning the World Cup is an event for everyone to enjoy. Keep in mind those who are vulnerable and the 15.9% who are still wary of being around crowds due to the pandemic.

It’s time to get creative! With 21.9% considering the weather as a factor to not watch the World Cup at pubs and bars this year let’s make the World Cup a cosy affair! If your pub or bar boasts an outside area, remember to prep your heaters and blankets. Why not take a punt and host a tongue-in-cheek summer event with cocktails and BBQ themed food?

Why do I need a music licence to play the Football World Cup?

You may already have a TV licence that allows you to receive the broadcast signal to the television within your business to watch the Football World Cup. However, this does not give you permission to play or perform the music within the broadcast (see our Summer Of Sports blog to learn more).

Under the Copyright, Designs and Patents Act 1988, permission is needed from the relevant copyright holders – those people who create music – in order to play or perform music in public.

TheMusicLicence gives you that permission, for virtually all commercially released music available.

So, this World Cup, make sure you are correctly licensed to entertain your staff and immerse your customers, from the opening ceremony to the final whistle by putting the power of music in your business with TheMusicLicence.


  1. *A survey of 500 people in the UK conducted through Attest in June 2022



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