What music to play at Christmas

As a business owner, you can be prepared to strike the right chord this year by planning a balanced mix of in-store music. Music choices which not only reflect your brand and appeal to those early shoppers and last-minute-gifters alike, but that can also help your workforce to remain engaged throughout the season of goodwill!

When planning your Christmas music, it can be very tempting to press shuffle and let the likes of Mariah and Wham! do the rest. However, you could spend a little extra time this year and think about the ambience and tone you want to set within your business.

Would your customers enjoy browsing to some relaxing festive jazz perhaps? Maybe some big band seasonal music would encourage that extra consumer spend?

By planning ahead this year your business could benefit greatly. A recent survey conducted by eBay Ads UK found that 2,000 UK consumers start to think about Christmas shopping before the end of August 1. Consumers stocking up early this year could be due to several factors, not to mention the cost of living crisis, so spreading the cost over a longer period is potentially a more viable way people can ensure a ‘normal’ Christmas takes place this year.

Your brand image and service could also help dictate your music choices over this period. A vintage and retro style boutique could help shoppers get in the mood to browse a little longer by playing some 50s inspired rock and roll versions of their Christmas favourites. Serving up Italian coffee? Why not make your clientele feel swept away from the hustle and bustle of the high street with some beautiful festive opera?