15 ways to use live entertainment to make your venue a summer hotspot
Utilising music and live entertainment can transform your venue into the ultimate summer hotspot, drawing in crowds who are eager for memorable experiences.
Success Story:
The Tamworth Tap
Background
Award winning brewhouse, set in an impressive 16th century building, The Tamworth Tap, was founded in 2017 by George Greenaway, who began work restoring what was then an empty ex-tourist information centre into a fully operational pub, microbrewery and off-licence.
The Tudor premise, based within the heart of the historic marketing town of Tamworth in the West Midlands, now offers 8 cask ales, 20 draught ciders, 50 Belgian beers and extensive craft can range, alongside ancient castle views and other historical features that can be enjoyed within its award-winning outdoor space.
Over the few short years of operation, the taproom has been nominated for and won several awards including Best Pub Garden at the Great British Pub Awards 2022 and has recently been crowned winner of CAMRA’s prestigious National Pub of the Year for 2023.
How does music add to the atmosphere and help you to create a space your customers enjoy?
“Our music works with the time of day, the day of the week and the season. Even the weather is a factor. We create playlists that suit that particular situation and are filed as Christmas, sunny day, Sunday morning etc.
We have so many comments on how customers have enjoyed the playlists even asking where they can buy the CD. I’m certain we keep customers a little longer as they can’t leave because of the music.”
Our garden has a real wow factor when entering…nestled at the bottom is the live music stage flanked by seating and tables.”
And what about your staff, what are their thoughts on the music you use?
“Our staff love our playlists. They also enjoy the interaction with customers who discuss the music. We never play inverted music. It’s all deliberately chosen for its genre.”
We have a huge local music following and showcase the best local acts…These types of events bring people into the town and support other hospitality venues.”
As a finalist for the Best Pub Garden in 2022, what advice would you give to other businesses when it comes to making the most out of their garden area this summer?
“To have a theme that can be marketed through drinks and food and can be supported through your day to day operation. Make the décor and surroundings relevant to the local area and be non specialist so not to alienate any potential demographic. The ambience of area is key. Paying particular attention to music genre and lighting is critical. Try to bring the indoors out.”
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