World Cup 2026: Music Licensing for Venues
From essential licensing checklists to using background and live music to keep fans in their seats, we’ve gathered everything you need to score big this summer. Learn how to create the ultimate match-day atmosphere that keeps the drinks flowing long after the final whistle and turn casual viewers into loyal regulars.
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66%
Of Brits said if a pub was hosting special events and World Cup themed promotions they would watch the game there.
60%
Of Brits say that atmosphere is a key factor in choosing to watch The World Cup in a pub.
85%
Of Brits said they will watch at least one game of The World Cup.
It's More Than Music
The hospitality sector benefits from huge sporting occasions more than most, and The World Cup is the biggest sporting event on the planet. During peak games, such as England’s 2022 World Cup matchup against the USA, pubs were packed, selling 13.1 million extra pints, with a 26% increase in occupancy. Offering live music during these games will create an incredible atmosphere in your business, inviting huge potential increases in customers and money spent.
Why not consider making 2026 the year you go all out in creating priceless memories for your locals, special experiences for new customers and establishing your business as one of the go-to places for an incredible night.
Live Music
Be able to host live music for all the England games, creating memories to last a lifetime
Set The Tone
Help your customers get behind the team with the right sound
Celebrations
Celebrate every goal with Samba De Janeiro and serenade every win with Sweet Caroline
Opening Times
Pubs in England and Wales can stay open later during World Cup knockout games so fans can watch any extra time and remain until the final whistle.
Review Your Licences
You need to have both TheMusicLicence and a TV licence in place before the World Cup starts to legally show the matches. Check the UK business licence requirements here.
Deliver Unforgettable Moments
From the roar of Sweet Caroline echoing through the stands to the nostalgic feel of Three Lions (It’s Coming Home) or ‘I’m Forever Blowing Bubbles’, – certain songs are woven into the very fabric of the beautiful game. These anthems have helped build a collective identity, turning a room full of strangers into a unified crowd. By tapping into fans energy, your venue becomes more than just a place to watch the matches, it becomes the ‘home turf’ for every fan.
By maintaining the energy through the right BPM and familiar tracks, you give fans a reason to stay for longer. If your venue can master the art of creating an incredible atmosphere, it could in-turn, create a sense of loyalty within fans meaning they won’t just come for one game, they could potentially make your venue their official headquarters for the entire tournament.
Find out the cost of your music licence now
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