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Tune in this Christmas with TheMusicLicence
Whether you’re setting the festive mood or creating a joyful atmosphere, music has the power to bring us together so we can celebrate this year with a cheer!
From carols to the classics; Christmas just wouldn’t be the same without the music! So, as you set the stage for the most wonderful time of the year, it’s worth considering are you appropriately licensed to play music this festive season.
TheMusicLicence gives you permission to play music in your workplace for as little as 33p* a day. This includes millions of the most popular and well-loved songs and recordings, not just from the UK but also from around the world.
Christmas Music
Playing Christmas music in your business this year may require more thought than just hitting play on the Ultimate Christmas Playlist. Christmas music can evoke feelings of nostalgia and joy, which is why 94% of respondents to our survey agree that Christmas music can help them get into the festive spirit, something that can be benefit your customers and staff, but with the Christmas season creeping in on us earlier every year, it’s best to plan out your festive playlist to avoid overwhelming customers and boring your staff.
Our recent survey has given us insight into how consumers feel about Christmas in different sectors as well as what kind of music they’d want to hear this Christmas period. From the results, TheMusicLicence show the benefits of festive music and the best way to utilise it in order to enhance your customer experience.
Firstly, consider mapping out a Christmas music plan:
- Include a few popular Christmas songs into your current playlist, you can continue to add them in as the weeks go on- this way, your customers and staff won’t feel too overwhelmed with continuous Christmas songs.
- With 45% saying they’d also like to hear a mix including some pop music, we suggest you include other music and genres into your playlist that are not considered Christmas songs.
- Involve your staff with the Christmas playlist. Your staff will have to listen to the selected songs throughout their shift and for long periods of time. If you play the same Christmas songs on loop, this can become repetitive and stressful, which in turn can effect their motivation and dedication.
- Analyse your customers response to Christmas music. Why not ask your customers what they think of your selected music or whether they feel like it’s too early or repetitive. Getting your audiences feedback will allow you to make any amendments to benefit their experience.
Benefits of playing festive music in your business this Christmas
There are several benefits that Christmas music can bring to your business, staff and customers this season. With 53% saying Christmas music boosts their mood, it could be a great opportunity to add further value into your business over the busy period. Imbedding Christmas songs into your already existing playlists could:
Increase Spending
Studies have shown that Christmas music can influence shopping behaviour [1]. Upbeat and festive tunes can encourage customers to spend more time in your store, which often translates to increased sales. The cheerfulness created by Christmas music has the ability to put customers in a buying mood, prompting them to make more purchases than they might have otherwise.
Create a Festive Environment
Decorating your business in time for Christmas can be important, but the right soundtrack can take the festive spirit to the next level. Christmas music can help create a cosy, holiday theme, making your store feel warm and inviting. Creating a festive environment can attract more foot traffic, as people may be more drawn to your venue.
Tips for Playing Christmas Music
- Choose a Variety of Songs: Mix classic carols with modern holiday hits to cater to a wide range of tastes.
- Keep the Volume Moderate: Ensure the music is loud enough to be heard but not so loud that it becomes too much for customers and staff.
- Consider Your Audience: Tailor your playlist to suit your customer demographic. For instance, a family-friendly store might feature more traditional carols, while a trendy boutique might opt for contemporary holiday tracks. Bars and pubs may play more up-beat, sing-a-long songs to get customers on their feet as 60.2% want to hear Christmas music in bars, pubs and restaurants over Christmas.
- Stay Mindful of Repetition: Avoid playing the same songs on repeat. A varied playlist will keep the music fresh and enjoyable for both customers and staff.
By incorporating Christmas music into your business this Christmas, you can create a memorable and pleasant shopping experience that encourages customers to return and recommend your store to others.
References:
[1] Christmas music in adverts can encourage you to spend more: https://theconversation.com/how-christmas-music-in-adverts-and-shops-harnesses-nostalgia-to-encourage-you-to-spend-more-219277#:~:text=Christmas%20music%20in%20shops&text=Music%20can%20have%20no%20effect,feelings%20of%20warmth%20and%20nostalgia.
How is the cost calculated?
Music isn’t just for Christmas so why noy enjoy the potential benefits of music in your business all year round?
Music could make the workplace more enjoyable and help to improve the experience for both employees and customers. Additionally, music could also help to define your brand and make your company recognisable, distinguishing you from your competition.
The cost of TheMusicLicence varies depending on the specific characteristics of each business, so please contact us for a quote.
Background music for retail
Starts from...
£1.13
per day
Background music for offices
Starts from...
33
p
per day TV & radio in your pub or bar
Starts from...
£1.11
per day
Get a quote
If you’ve got all your information ready, please contact us or complete our Get TheMusicLicence form to arrange a quote.
Call us on 0116 290 0525
(8am-6pm, Monday-Friday)
Christmas Music Guide
Download your complete Christmas guide for using music in your business this festive period!
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Thinking about playing Christmas music in your business and want to know more?
What is TheMusicLicence?
What is TheMusicLicence
TheMusicLicenceallows you to legally play music for employees or customers in your business through the radio, TV, other digital devices and live performances.
Learn more
Do I need a music licence?
Do I need a music licence?
If you use, play or perform music in your business or organisation, the chances are you need a music licence.
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Where does my money go?
Where does my money go?
After our business costs, music licence fees are distributed to all those involved in making music via our parent companies PPL and PRS for Music.
Learn more
How do I get TheMusicLicence?
Call us on 0116 290 0525
(8am-6pm, Monday-Friday)
Alternatively you can complete the online form and an adviser will be in touch.