How you can use music in your venue this Pride to enhance the customer experience and show support

As thousands gather round cities up and down the country for Pride festivals, whether it be marching along-side the parade floats, seeing some of their favourite LGBTQIA+ performers or showing allyship by flying the pride flag, these summer long events are a great opportunity for venues to show support to the community and get involved in the celebrations.

Music is a shared language and by incorporating music into the likes of pubs and clubs for Pride is not just a nod to inclusivity but a powerful tool to enhance the customer experience. By incorporating music within your venue during Pride month- whether this be live music, drag nights, quizzes or open mic nights- throughout pride, music has the ability to:

• Bring people joy.
• Break down barriers.
• Create a shared and safe environment.
• Educate people on LGBTQIA+
• Promote equality and acceptance.
• Reflect triumphs.
• Evoke emotions.
• Create memories.

Curating playlists with iconic anthems and tracks by LGBTQIA+ artists and allies can transform a regular night out into a vibrant celebration of diversity and love. Along with pride flags and decoration, it can foster a welcoming environment where everyone, regardless of their identity, feels represented and valued. By carefully selecting songs that resonate with the spirit of Pride, your venue can offer a more immersive and meaningful experience.

By hosting themed nights and live performances by LGBTQIA+ artists, or even fundraising events with proceeds going to LGBTQIA+ charities, are all fantastic ways to use music within your venue to position yourself as an ally and safe space within the community. Not only could these initiatives enhance the customer experience by offering unique entertainment, but it also has the ability to increase brand popularity, spend and act as a hot spot for this years Pride celebrations.

This way, music becomes more than just a backdrop; it becomes a powerful statement of inclusivity, celebration, and support.

If you’re looking to introduce music or are already using music in your venue, whether it be live performance, quiz or karaoke, you may need a music licence. You can visit our website and get a quote by filling out the form, or you could give us a call on 0800 015 5945 (8am-6pm, Monday-Friday).