The Benefits of Live Events & Entertainment
Live events & entertainment for businesses
Live music – Turn it up!
Music makes a moment.
Whatever the occasion, live music events can help to create an atmosphere people enjoy. This could be anything from a festival in a country park to a fashion show in your retail store; a party in the town square to a pop up stage in your pub.
Introducing music through live events, live music or other featured entertainment can be highly beneficial to your business and could also help your organisation fulfil its potential.
What is a live performance?
Live music events or performances encompass a wide range of events and entertainment. However, whatever the type of performance, you’ll usually need TheMusicLicence.
This includes music festivals, classical concerts, carnivals, dance performances, theatrical performances, live concerts, open mic nights and karaoke, as well as comedy shows and film screenings, amongst others.
TheMusicLicence covers the live music element at these types of live performances. Additionally it also covers the use of recorded music used at the event. Recorded music may be in the form of background music used before, after and in between acts or music that is itself part of the entertainment. For example, the backing track used in a dance recital or a song that is featured in a screening that is broadcast.
Events containing live music, recorded music or both, will probably need TheMusicLicence.
Live music events are more than just entertainment
When used effectively, live music events have the potential to provide a number of benefits to your business.
Enhance the environment
Live music has the ability to help set the tone, change the mood and create an atmosphere that people enjoy. Consequently, it can provide an opportunity for your customers to be more engaged. This makes the whole experience with your business and brand even more enjoyable and memorable. Equally, it can make your organisation seem more relatable and ensures it retains a modern and up to date feel. Not only does this contribute to customer satisfaction, it can also improve loyalty and retention.
Attract new business interest
Showcasing both well known artists and local talent could help your business grow by attracting the artist’s own fans and other fans of the music/genre/style. PPL PRS generally only charge a percentage for events (normally up to 4.2% of either the net admission or gross box office receipts). Therefore, live entertainment and live music events can potentially be an economical way of helping your business generate new customers.
We do a couple of events every year… Whenever we do an event, it’s not just about Accent Clothing, it’s about the community… we want to be the reason people come out
Define your brand
Carefully selected live entertainment that is relatable to your customers can complement your brand and be an important part of your identity. It can make your business unique and it can be just as important as your name or décor. Hosting live events, can distinguish you and help you stay ahead of the competition. Live entertainment can give customers a reason to go out, and may be why they choose your business over others.
Not only does live music and entertainment have the potential to improve the customer experience, it can also help to engage your staff with your business. Live entertainment can contribute to creating a better working environment. Simultaneously helping to motivate staff, improve morale and contribute to your overall employee engagement. This can lead to greater productivity as well as improved customer service.
Where does my money go?
PPL PRS exist to protect the value of music so that music creators can continue making the music that we all love and enjoy. After our business costs, music licence fees are distributed to those involved in making music via our parent companies PPL and PRS for Music.
Our parent companies each have databases storing millions of musical compositions and recordings. Together with information about what music is being played or performed at your event, PPL and PRS for Music can determine fairly and efficiently which of their members to pay and how much to pay them. This means that by purchasing TheMusicLicence, you are supporting the future of music by helping to ensure its creators are paid for their work, so that people who write, perform, compose, record or publish music can continue to make the music you love.
How much does TheMusicLicence cost?
The cost of TheMusicLicence depends on a number of factors. For live music events and performances TheMusicLicence fees are calculated on your specific event. Therefore our licence is tailored to your individual needs.
To get a quote for TheMusicLicence for your event or performance please contact our Live Music Team.
At PPL PRS we have a specialised team of Live Music Advisers. They will take you through your music licence application step-by-step, making it easy for you to obtain a music licence for the playing or performance of music at your event.
If your organisation is hosting multiple events you will be assigned a dedicated Account Manager. This is a regular point of contact who understands your business, account and your events. They will help you to manage all the licensing elements of your events and live performances.