PPL PRS become Official Music Partner of Leicester Tigers
PPL PRS become Official Music Partner of Leicester Tigers in new partnership agreement for 2022/23 season
Leicester based music licensing company, PPL PRS Limited, have signed a new partnership agreement with Leicester Tigers, which will see them become the Official Music Partner of the Gallagher Premiership Rugby Champions, for the 2022/23 season.
The partnership further cements the strong link between music and sport, and will help to create a more musical match day experience for fans, complementing the Leicester Tigers campaign ‘Turn up the Noise’.
PPL PRS, who issue TheMusicLicence to businesses who play music to their customers and employees, will be the headline partner of entertainment enabling emerging, local talent to be showcased to visitors to the Mattioli Woods Welford Road stadium.
Additionally, fans will be able to get interactive on match day by creating playlists that will be shared on social media and on the stadium screens. Tigers fans will also be able to find out what music their favourite players listen to pre- and post-match.
Leicester Tigers, the most successful rugby club in premiership history, were keen to work with the team behind TheMusicLicence to show their support for the talented artists who create the music that the fans and players all listen to, as the fees paid by businesses for TheMusicLicence is returned, after operating costs, to music creators as royalties by its parent organisations PPL and PRS for Music.
Mark Davies, Head of Business Development at Leicester Tigers commented: “We are delighted to officially partner with PPL PRS. Not only do they play a pivotal role within the music industry they are also a big contributor to the Leicester community whether its employing local talent, promoting local music talent and supporting the wider community, all of whom we look forward to building in to the match day experience here at Mattioli Woods Welford Road this coming season.”
Managing Director at PPL PRS, Andrea Gray, said of the partnership: “We are delighted to announce that we are now the Official Music Partner of the Leicester Tigers. This is an excellent opportunity for two of Leicester’s major employers to work together to not only create an even better match day experience for fans, but to also support local music artists and continue to build on the strong business community we have here in the city. We are looking forward to ‘turning up the noise’ with everyone at the Tigers family.”
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