Press play on St Patrick’s Day

It’s no wonder then that for many hospitality venues, the themed festivities are up too – not just in volume but also what’s on offer.

We spoke to Arpita Anstey from Binks Yard in Nottingham who said:  

“St Patrick’s Day at Binks Yard is set to be one of the biggest celebrations of the year. With traditional Irish performances, and an unbeatable atmosphere, we’re creating an authentic Irish experience that brings together locals, students, and tourists alike. We expect plenty of visitors making a day of it, booking local hotels, and soaking up the festivities with groups of friends.”

We also spoke to George Greenaway from The Tamworth Tap who said:

“We always celebrate St Patrick’s Day, it’s one of the highlights of the year, along with St George’s, Burns Night and St David’s Day. This year we have interactive folk players, a bodhran for the customers to play, Irish dancing, a great selection of traditional Irish dishes, enhanced whiskey menu and the pub decorated with bunting and shamrocks!”

As visitors to hospitality businesses look to celebrate St Patrick’s Day and make the most out of the event, many will be looking for an experience that encompasses all of the usual Irish traditions, whilst also being entertaining and engaging –  something that music can help with.

According to our survey, around two-thirds of people said that music was an important part of St Patrick’s Day celebrations,³ while in a previous survey, 66% of people said they would leave a venue due to lack of atmosphere if no music was playing.⁴

As George goes on to explain:

“We immerse ourselves in the event with themed drinks, food menu and of course music! I work on the playlists for every event and festival throughout the year and import from Spotify to the Soundtrack for Business App. There’s always a song that catches your ear that you know will fit with each event.”