How to build your brand identity – and why MUSIC is key
Branding is an important – and exciting! – part of starting or revitalising a business.
Creating a great customer experience with tips from the New World Trading Company
Whether you’re starting up, looking to step up, or anything in between, your business just wouldn’t be the same without your customers. So, isn’t it only right to offer them the best experience?
A great experience can improve the mood, encourage customers to stay longer and potentially spend more as a result.
But a great experience doesn’t just happen. It takes careful consideration of your customers’ senses and surroundings and how they can be used to make the atmosphere more upbeat and enjoyable – and music can help with this.
How to use music to create a great customer experience
Music can be a useful tool for improving customer experience by not only helping to lift the mood and create a more welcoming space, but by motivating and engaging staff too – especially if the music used suits your branding and clientele.
We teamed up with Liam Wood of New World Trading Company, an award-winning hospitality group, who spoke to the business guidance platform, Donut, in their Start Your Own Business podcast to find out more about the importance of great customer experience and the important role music plays within this.
Click to listen to the full podcast
It creates such a picture it’s quite emotive, people’s response to music a lot of the time, and you can use it to really underpin and sort of tell a story behind your brand or what you do”
Benefits of playing music
Improve the atmosphere
We all know awkward silences are best to be avoided. Music can help to set the tone, create a welcoming atmosphere and make people feel more relaxed and at ease.
Help you to stand out
In business, it’s important to be recognised – and music can help with this. Using music can make you stand out and help to create a more uplifting environment.
Improve your messaging
Music can be used for more than just background sounds, making it a useful tool to improve your messaging. You could consider using music at themed evenings or special events.
Remember the subtle power, sometimes not even subtle power, that all the senses will have on your consumer decisions and your customers, so particularly music, that’s one of the most powerful ones.”
Here are just a few tips for how music can benefit your business, to find out more watch our full New World Trading Company success story.
Author
Rhiannon Jepson
Rhiannon Jepson is a Member of The Chartered Institute of Public Relations and has worked in communication roles for around 7 years. She joined PPL PRS in November 2017, shortly after studying for a degree in English Literature, where she developed her love of writing and creativity. Since then, she has completed the CIPR Foundation course and enjoys bringing together her love of communications and music through her role as Senior PR & Communications Executive.
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