How to build your brand identity – and why MUSIC is key
Branding is an important – and exciting! – part of starting or revitalising a business.
Love the live-light
Using live music
Whether it’s more of a labour of love or a love of labour, life is about many things, but, above all it’s about balance.
Where would we be without busy Friday nights service before a post-shift drink or two with the team, or a busy day behind the bar, followed by a sun-soaked afternoon serving drinks in the beer garden.
In our day-to-day lives, we all know how important it is to knuckle down and juggle our workloads, but we should also know how important it is to take time to rest and relax – particularly when this means enjoying those things we love the most.
For your customers, this may mean lazy afternoons in the beer garden, catching up with the latest sports on the big screen as they get together with friends, or even enjoying some live music.
According to research undertaken by Barclaycard and Harvard University, live music can not only affect our mood and help to improve the atmosphere, but it can also change our physiological balance. In an experiment, more than half of participants wearing monitoring devices actually experienced goosebumps whilst watching live entertainment, many of which occurred within the first minute of a live music set.1
Using live music or hosting entertainment events in your business this summer could help to lift the mood, boost the atmosphere and create an environment that your customers enjoy.
It could help to make businesses feel more engaging, create a more relaxed atmosphere and help to enhance the experience for your customers overall.
Just imagine families and friends dancing the night away under the warmth of a summer starlit sky as a DJ set plays all their favourite hits for example, or enjoying some relaxed, acoustic melodies as they sooth into a lazy afternoon of resting and recharge before the week ahead.
Whatever the occasion, live music and entertainment events can help to set the tone and help to give a business a fresh and more vibrant feel.
It could help to make the atmosphere feel more relaxed, give people a reason to go out and may be why they choose to visit your business over others.
In our 2021 survey of a sample of the UK public, 67% of people admitted to leaving a venue after realising no music was playing, while 61% of customers who visited businesses that don’t play music said that that their primary put off was the lack of atmosphere.2
Using music in your business, especially live music and DJ sets could help to give businesses a more appealing feel and could help to create an environment that is both welcoming and memorable.
When it comes to your staff, playing music could help to to improve concentration and focus, especially during long hours and repetitive tasks. It could help to make staff feel more at ease, encourage conversations and lead to improved customer service levels as a result.
For employees who are getting used to it getting busier again after a quieter period, playing music could provide an added burst of energy throughout the day, ease stress and help to create a comfortable and relaxed atmosphere.
So, whether it’s rock that gets you rolling or hip-hop that makes you happening, live music or entertainment events could help you put your business in the live light this summer and help you to get the most out of the season ahead!
References
- https://home.barclaycard/press-releases/2018/9/goosebumps-are-good-for-your-health/
- Research performed by Perspectus Global, based on figures from 2,101 UK respondents, September 2021
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