PPL PRS supports LOROS’ ‘Stomp Round Leicester’
Leicester businesses, including music licensing organisation, PPL PRS, have come together to support LOROS’ upcoming
Kasabian star designs elephant to join LOROS hospice’s Stomp Round Leicester art trail, supported by PPL PRS
LOROS Hospice has unveiled a special celebrity supporter of its new Stomp Round Leicester art trail. Artist Daft-apeth, aka Serge Pizzorno, lead singer of Leicester rock band Kasabian, has designed one of the 40 giant elephants that form the art trail.
Serge visited LOROS Hospice to show his support for the charity and met staff and patients from across its services.
He said: “When I visited LOROS I found it simply breathtaking. From the receptionists to the physios to the healthcare assistants, everyone works to make families feel cared for and loved. They make the most difficult part of your life as easy as possible. It’s one of the most beautiful things I’ve ever seen.
“I’ve had family members cared for at LOROS and my Elephant is a way to say thank you to everyone who works there for helping so many families like mine over the years.”
Serge is most well known as the lead singer of Kasabian but also has a successful career as an artist, under the pseudonym Daft-apeth. It’s under this persona that he’s designed and created his Elephant sculpture, which is sponsored by local business PPL PRS. His design will be kept secret until the trail goes live on 14th July.
Clare Bloomfield of LOROS Hospice said: “Our five foot elephants are probably one of the bigger canvases Serge has designed. His art is quirky and fun, and we can’t wait to see where his imagination has taken him!”
“We’re also hoping Serge’s involvement will open up the trail to lots of people who show their support and make a donation to LOROS Hospice. Serge really cares about all things Leicester and LOROS is a big part of that.”
Stomp Round Leicester runs from 14th July to 21st September. It will be the biggest public art event Leicester has ever seen and is being brought to the city by LOROS Hospice and Wild in Art, in celebration of the hospice’s 40th anniversary. At the end of the 10 week trail the 40 Elephant sculptures will be auctioned, with the proceeds going to fund LOROS’s care for patients and families.
Greg Aiello, Managing Director at PPL PRS said: “We are really honoured, and excited, to be able to support and work with LOROS, a charity that is so dear to all of us at PPL PRS, on their Stomp Round Leicester campaign, and in particular the fantastic elephant designed by Serge.
“The care that LOROS provide for patients and their families is so invaluable, and to be able to support them in this way really does mean a lot to us here at PPL PRS. As a business which champions and supports the future of music, and being based in Leicester, it is so exciting that the elephant we have sponsored has been designed by Kasabian front man, Serge, and we hope everyone who is out and about in the city this summer takes part in the trail and enjoys seeing the amazing elephants in all their glory.”
Author
Alexandra Carr
Alexandra Carr is a Member of The Chartered Institute of Public Relations and has worked in communications roles for over 20 years. Prior to her current position she worked for The Chartered Institute of Logistics & Transport (UK) and Transport for London. Alexandra joined PPL PRS as PR & Communications Manager in December 2017, bringing together her love of writing and music.
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