Local music venture joins forces with professional motorcycle racer, Brayden Elliott as partners for the 2023 season

Leicester-based music licensing company, PPL PRS, are pleased to announce that they are continuing to bring music and sports together within the local region, by teaming up with Derbyshire-based professional motorcycle racer, Brayden Elliott for the rest of the 2023 British Superstock 1000cc Championship.

The company, who issue TheMusicLicence to businesses and organisations to play or perform music in public, including when it is used at sporting events, have been involved in various other local sports partnerships over the past few years – including as the current ‘Official Music Partner’ of the Leicester Tigers rugby team.

Through this new partnership, with Brayden, who finished 4^th place overall at the 2022 championships, PPL PRS hope to continue to encourage athletes and sports fans alike to discover the benefits of music in sports, both for creating the right atmosphere at racing events for fans, as well as benefiting the training and overall wellbeing of sportspeople and their teams.

Like many full-time professional sportspeople, Brayden who used to play drums in a band in his home country of Australia, before moving to the UK to pursue his motorcycle career, uses music throughout various aspects of his sporting program, but in particular to help with motivation during training and race days.

He says: “I’m really excited to have joined forces with TheMusicLicence for this year’s racing season. I think music is something that can be overlooked in sports and everyday life for what it can be used for. It can have so many different effects on people, I use it during training, while preparing to race, to help relax and often to help sleep! I’m proud to be representing something that helps so many people in so many ways. Having previously been in a band playing the drums music is definitely something I am passionate about so I feel it’s a great fit to be representing one another.”

Greg Aiello, Commercial Director at PPL PRS said of the partnership: ‘We enjoy working with people who understand the benefit of music, and sportspeople use music to help with their focus before an event, and during training. We are excited for Brayden’s campaign in the 2023 British Superstock 1000cc Championship, and look forward to cheering him on as he continues to build a career here in UK motorsport.”

For further information about Brayden, please visit www.braydenelliott.com.au