Shoppers want to hear Christmas music in EARLY DECEMBER, with 1980s classics the popular choice – and 1 in 6 are set to buy more as a result
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The Six Nations
The Six Nations
The Six Nations is in full swing until the 16th March, and as a venue owner or manager you may be considering how you can encourage customers into your pub or bar, to enjoy the excitement of the match with other fans.
Score a try with your customers during The Six Nations
Adorning the walls with the flags of the nations taking part, and offering deals on pints of the black stuff and food during the game is one way to entice the sports fans back, however have you checked that your business is correctly licensed to be showing the games – including the music used as part of the TV broadcasts?
We have put together a quick guide to keep you out of the licensing sin-bin this Six Nations.
Know your licences
Obviously, a TV licence will be required to show the games to your customers. However, sports programming uses more music than people often realise, such as in the opening and closing titles, highlights and featured sequences, as well as the advertisements during commercial breaks. You’ll therefore usually need TheMusicLicence from PPL PRS Ltd if you’re using the television for showing sports and other programming in public.
Why do I need a TV licence and a music licence?
A TV licence allows you to receive the broadcast signal to the television within your business. However, it does not give you permission to play or perform the music within the broadcast.
Under the Copyright, Designs and Patents Act 1988, permission is needed from the relevant copyright holders – those people who create music – in order to play or perform music in public.
TheMusicLicence gives you that permission, for virtually all commercially released music available.
So, as you prepare to welcome sports fans back for The Six Nations, make sure you are correctly licensed to entertain and refresh your customers, from the very first try through to the final whistle!
Author
Alexandra Carr
Alexandra Carr is a Member of The Chartered Institute of Public Relations and has worked in communications roles for over 20 years. Prior to her current position she worked for The Chartered Institute of Logistics & Transport (UK) and Transport for London. Alexandra joined PPL PRS as PR & Communications Manager in December 2017, bringing together her love of writing and music.
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