How to build your brand identity – and why MUSIC is key
Branding is an important – and exciting! – part of starting or revitalising a business.
10 reasons to play music in your business
10 reasons
Like most businesses, you want yours to be the best it can be. Whether this is the through the products and services you provide, the prices you offer or the locations in which you are based.
So, why not provide the best experience?
Enhance the environment
Music could help set the tone, boost the mood and create a more upbeat atmosphere. This can help to make customers and employees feel more welcome and relaxed and could improve their overall experience.
Customer engagement
Music can be an important part of day-to-day life for many people, which is why something could seem lacking if customers do not have it to listen to while they shop. Playing it in your retail store could not only provide a more entertaining environment but could also help to make your customers feel more engaged and make their visit to your stores more memorable.
Stand out from the competition
These days standing out from your competition is about much more than just how your business operates. It’s about the whole customer experience. Music could make your business unique. It can be as much a part of a business’ identity as its name or décor. Carefully selected music that is relatable to your business can complement your brand, distinguish you and help you stay ahead of the competition.
Employee engagement
Music could contribute to creating a better working environment, promoting engagement, collaboration and motivation, help to engage your staff with your business, helping improving morale. This could lead to greater productivity as well as improved service levels for your customers.
Listening to music at work could relax and focus the mind, possibly preventing staff feeling overwhelmed and stressed. Also helping to improve the efficiency and quality of work, as well as help improve the satisfaction and overall engagement of your employees.
Support the future of music
After our business costs, music licence fees are distributed to all those involved in making music via our parent companies PPL and PRS for Music. So, by purchasing TheMusicLicence, you are supporting the future of music by helping to ensure that its creators are fairly paid for their work, so that the people who write, perform and record it can continue making the music you love.
Customer loyalty & retention
Make customers feel more concentrated, involved and focused on their shopping experience, which could mean they stay for longer and are potentially more likely to complete their purchases.
Enhance the atmosphere and encourage your customers to shop for longer which could mean they potentially spend more as a result.
Attract new audiences
The style, volume and genre of music that you play could have an influence on the type of customers you attract. Music could have the potential to help your business generate new customers from a range of audiences.
Set the spending mood
Set the spending mood by creating an upbeat and positive atmosphere. The music you play could reflect seasons, events, trends and occasions, encouraging customers to make relatable purchases as a response. The right music could influence consumer behaviour and potentially boost spend as a result.
Create a feel-good factor
By learning which style of music heightens that ‘feelgood’ factor at different times, and you could create a space which is as much known for its atmosphere as it is for its excellent service.
Define your brand
Music could make your business unique. It can be as much a part of a business’ identity as its name or décor. The right soundtrack could reflect both your customers and your staff.
Music could help to give your business an identity and ensure it retains a friendly and welcoming feel. Not only this but it could help your brand retain a fresh and vibrant feel.
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