10 reasons to play music in your business

Joey Bate

Like most businesses, you want yours to be the best it can be. Whether this is the through the products and services you provide, the prices you offer or the locations in which you are based.

So, why not provide the best experience?

10 REASON – insights content

Enhance the environment

Music could help set the tone, boost the mood and create a more upbeat atmosphere. This can help to make customers & employees feel more welcome & relaxed and could improve their overall experience.

10 REASON – insights content2

Customer engagement

Music can be an important part of day-to-day life for many people, which is why something could seem lacking if customers do not have it to listen to while they shop. Playing it in your retail store could not only provide a more entertaining environment but could also help to make your customers feel more engaged and make their visit to your stores more memorable.

10 REASON – insights content3

Stand out from the competition

These days standing out from your competition is about much more than just how your business operates. It’s about the whole customer experience. Music could make your business unique. It can be as much a part of a business’ identity as its name or décor. Carefully selected music that is relatable to your business can complement your brand, distinguish you and help you stay ahead of the competition.

10 REASON – insights content4

Employee engagement

Music could contribute to creating a better working environment, promoting engagement, collaboration & motivation, help to engage your staff with your business, helping improving morale. This could lead to greater productivity as well as improved service levels for your customers.

Listening to music at work could relax and focus the mind, possibly preventing staff feeling overwhelmed and stressed.  Also helping to improve the efficiency and quality of work, as well as help improve the satisfaction and overall engagement of your employees.

10 REASON – insights content5

Support the future of music

After our business costs, music licence fees are distributed to all those involved in making music via our parent companies PPL and PRS for Music. So, by purchasing TheMusicLicence, you are supporting the future of music by helping to ensure that its creators are fairly paid for their work, so that the people who write, perform and record it can continue making the music you love.

10 REASON – insights content6

Customer loyalty & retention

Make customers feel more concentrated, involved and focused on their shopping experience, which could mean they stay for longer and are potentially more likely to complete their purchases.

Enhance the atmosphere and encourage your customers to shop for longer which could mean they potentially spend more as a result.

10 REASON – insights content7

Attract new audiences

The style, volume and genre of music that you play could have an influence on the type of customers you attract. Music could have the potential  to help your business generate new customers from a range of audiences.

10 REASON – insights content8

Set the spending mood

Set the spending mood by creating an upbeat and positive atmosphere. The music you play could reflect seasons, events, trends and occasions, encouraging customers to make relatable purchases as a response. The right music could influence consumer behaviour and potentially boost spend as a result.

10 REASON – insights content9

Create a feel-good factor

By learning which style of music heightens that ‘feelgood’ factor at different times, and you could create a space which is as much known for its atmosphere as it is for its excellent service.

10 REASON – insights content10

Define your brand

Music could make your business unique. It can be as much a part of a business’ identity as its name or décor. The right soundtrack could reflect both your customers and your staff.

Music could help to give your business an identity and ensure it retains a friendly and welcoming feel.  Not only this but it could help your brand retain a fresh and vibrant feel.  

Author

Joey Bate

Joey Bate

Content Marketing

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